Sephora Visual Artist: the Future of Product Try On

“The future of beauty is here. Bringing virtual reality technology to the beauty industry, Sephora’s makeup app uses facial recognition to empower customers to try on products anywhere. ” Sephora’s Virtual Artist brings technology to the beauty world, with an App, a website, and in store display.

I went shopping with my Mom yesterday at Sephora and we discovered the Sephora Visual Artist (shown above). Unfortunately, the Visual Artist is limited to eyes, lips, and cheeks- it does not show how foundation will look. In addition to product try on, the Visual Artist even shows you tutorials on your own face- the Visual Artist determined my face shape is square and showed me exactly where I need to apply contour and highlight. The best part is you can take a Sephora Selfie and send it to yourself, friends, or family via text message!

Tonight, I uploaded a photo to Visual Artist on the webpage: https://sephoravirtualartist.com/landing_5.0.php?country=US&lang=en&x=23.253.173.143:mfapi-705141-840879-804348&skintone=&currentModel=-1. . Through the App and Webpage, you can try out different brands- the Visual Artist in store only shows Sephora Collection.

I have been trying out new products from the luxury of my bed now for twenty minutes. The Virtual Artist allows me to try on hundreds of colors in minutes. I have always found picking lipsticks challenging. I believe I have found a the perfect pink lipstick I would like to try in store- Lancome 331. I have also found a Sephora Collection Blush palette for $20 that looks promising. These are both products I would not have tried if not for the Virtual Artist.

Sephora Virtual Artist gives women a launching off point for trying new colors and products. While I love trying products on the comfort of my home, I still firmly believe I need to go to the store and try out the products. When I have time tomorrow, I will try out the lipstick and blush palette and report back if the technology works!